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 * StookeMedia Six Month Guide to SEO Marketing **

When StookeMedia embarks on its challenge to get your website to the top of the Search Engine Reports Page we cover eight aspects to maximize our SEO campaign for you. These include: Social Media, Email Marketing, Lead Generation, Organic (SEO/SEM), Conversion Rate Optimization, Analytics, Content Marketing, and Pay per Click tactics without paying per click.

All aspects need careful attention alongside a careful eye to ensure the most out of them. They are worked simultaneously on a week by week basic; moreover that is not to say that if Social Media aspects do not land in a specific week that they are not attended to on said week; Social Media aspects require constant attention. There are periods in the campaign where one aspect needs to thrice and take action on its own, and at this point the other aspects are closely monitored.

This document lists each week consecutively and under such has what is required for each marketing aspect we, at StookeMedia, adhere to.


 * Week 1 **

Social Media: Claim your brands on popular networks; these can include hundreds to thousands of social media websites. StookeMedia starts off with selection these 50 which are most applicable to your specific industry and website: [|www.brandgolive.com/free/list.html] Social Media: Define your style: is your company in the industry of creating, curating, or commentating. This information is found out in the initial meeting with the client – leads to specifics about the companies online branded identity.

Email Marketing: Choose a hosted email provider (don’t use outlook). Start the marketing on day 1 in order to build a better target for future marketing efforts and organic searches. The more //Knowledge// the company provides the more it distinguishes itself; all roads to establishing the client as the rightful thought leader in their respective field and you’ll acquire a following accordingly. Use existing network and then build and add upon it.

Organic (SEO/SEM): Research and define your organic keywords. Keep a record and track which become outdated and which flourish. This is an ongoing process*

Analytics: Create a __Google analytics account__ and add the client’s site to it.

Content Marketing: Initiate a corporate blog. Start discussions on it and post replies. The discussions at first are more information based and informative to the website viewer. Later they evolve into questions by potential clients which require attention and an answer – further the attention to specific twitter questions within Hootsuite could land the client potential customers by being the first to respond.

Conversion Rate Optimization: Have a single purpose and //Call// for every page. This Call is the desired function you want the visitor to client in order to receive your service. Focus on conversion for all the pages. These need to differ from page to page and offer various ways to the same forum, newsletter, service you require of the visitor in order to make a sale, otherwise they become mundane and the visitor will refrain from clicking on them.


 * Week 2 **

Social Media: Set up, if already have not, a Twitter account (also blogs such Tumblr.com). This acts as a social landing page linking both on twitter and updates on your site. When you have downloadable (shareable) content, require that the viewer post a simple tweet about either the company or the document in order to download it. Tactic discovered via; www.paywithatweet.com/pay/connect.php?id=677352564fe4ed6020a2c91b4c2f5773

Lead Generation: Set up a Feed burner account for RSS tracking (Google Feed watcher). The service is helpful for traffic analysis and as such is used as an optional advertising system. Feed burner links directly to Digg.com.

Organic (SEO/SEM): Set up a Google Webmaster Tools account.

Content Marketing: Submit your __content__ to social sharing sites / hubs. Unique content with catchy titles can create a topic of discussion when submitting on sites like Digg, Reddit and Sphinn.


 * Week 3 **

Email Marketing: Create a branded email template. These can be in the form of Newsletters, Invitations, Memo, Announcements, and Sale templates.

Analytics: Establish conversion //Goals// and //Funnels//. Goals and funnels are essentially sales and triggers which enable visitors to become clients. The incentive is based on how many visitors to sales there actually exist. “A //Goal// is a website page that serve as conversions for your site (with some [|extra code], they can even be file downloads or on-page actions). Some examples of good conversion goals are: A 'thank you' page after a user has submitted information through a form. This can track newsletter signups, email list subscriptions, job application forms, or contact forms. A purchase confirmation page or receipt page, An 'About us' page, A particular news article. A //Funnel// represents the path that you expect visitors to take on their way to converting to the goal. Defining these pages allows you to see how frequently visitors abandon goals, and where they go. For example, funnels in an e-commerce goal may include the first page of your checkout process, then the shipping address info page, and finally the credit card information page. The only report that shows the funnel path is the Funnel Visualization report.” [] Moreover important article relating to infographics: http://www.seomoz.org/ugc/three-easy-ways-to-repurpose-infographic-content

Content Marketing: Bookmark your content on Delicious. (http://www.delicious.com). They claim to be the biggest collection of bookmarks the internet has to offer. Delicious is one of the most popular social bookmarking services. All bookmarks posted to Delicious are publicly viewable by default creating a knowledgeable link between the two websites. Researchers use Delicious to find new content. Make sure you have plenty of content to be found. You will also get repeat traffic from people who might potentially bookmark you.


 * Week 4 **

Lead Generation: Start gathering leads for a product/service launch. Add a form, newsletter or a coming soon page at least on their website, this can be tracked through Google Analytics. Provides information on whether such information is successful in your industry alongside page visits on which ‘deal of the day’ is working best. (All analytics’ numbers help with A/B testing later on)

Organic (SEO/SEM): Update research to narrow down and more specifically define your organic keywords. Keep a record and track which become outdated and which flourish. *This is an ongoing process.* Enable keyword placement through website to ensure topic conversation matches keyword chosen headings.

Analytics: Monitor Google analytics for important events such as spikes in traffic, which page traffic lands on; this all helps determining which keywords for SEO practises are most effective. First Month End Report is postulated from SEOpowersuite.


 * Week 5 **

Social Media: Continue to build your following on Twitter. If there is a landing page (on a side note, this landing page must be design branded to coincide with the company’s existing layout) within the company profile on Twitter there should be an increase in traffic to your site through such; curiosity of your site leads to traffic increases all as your Twitter following increases; this philosophy applies to all branded social media sites including but not limited to Facebook and blogs.


 * Week 6 **

Email Marketing: use a drip campaign for education and retention. Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. Only placed in week 6 for //two// reasons; (1) the timing of the messages follows a pre-determined course; for example in social media the Drip method is used to schedule a series of updates applicable to the company updating its websites with current information, secondly; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. Create a series of emails to help lead people through your sales process. For example, have a newsletter for new updates / features and tips. The emails could be writing alongside the updates or news, or when, according to your email marketing strategy, on a biweekly/monthly, etc basis to ensure the customers know you’re here.

Organic (SEO/SEM): Use SEOpowersuite to optimize website for searching. This software includes the ability to keep track of information as require for the analytics section of our SEO campaign. Moreover within the power suite lies FOUR unique programs; (1)//SEO SpyGlass//, which evaluates all links in and out of the client’s website monitoring anchor text, URL / Domin, its IP address, whether it’s in DMOZ, Yahoo, or Alexia directories and theirs respected ranks, as well as each links respected value according to Google and other search engines spiders. (2) //RankTracker// which is essential for keywords searches. Postulating their rank in all popular search engines, moreover it recommends keywords and establishes a report for their keyword efficiency, essentially a glorified Google Adwords. (3) Website Auditor breaks down the client’s website (found very useful when applied to their competitor’s websites) to each page viewing meta descriptions, implemented keywords, external links on the page, Page PR, and once again their Link value. (4) Link Assistant is responsible for breaking down the links on each page and defining URL and anchor text. Side note: SEOmoz is another program / service similar for a 30 day free trial and $99 a month after that. I will play with the free trial soon. If these recommendations are implanted there will be a lift in the amount of visitors your site receives.

Content Marketing: Create an editorial calendar and stick to it; can alter due to specifics such as when your newsletter is released, email Marketing, and other Social Media marketing releases.


 * Week 7 **

Content Marketing: Enable social sharing mechanisms. People will be more inclined to share content if it is made easily accessible and they are easily able to do so. This is a two way street though. You gain the extra benefit of social proof and links quality when your share counts hit high numbers.


 * Week 8 **

Analytics: we will compare and contrast custom reports from SEOpowersuite to your Google Analytics dashboard for better review of data. The information provided will allow a better understanding on which pages and keywords are most successful. Second Month end report from SEOpowersuite is postulated. Prepare Second Month end report for analytic review.


 * Week 9 **

Lead Generation: Continue to answer questions on LinkedIn and Quora; more specifically Hootsuite. Discussions and blogs added to such enable postings and a discussion around the clients name. This establishes yourself as an expert in your field of business by answering questions in detail. The better the answer, the more likely people will seek out your product or service and follow the link to your website.


 * Week 10 **

Social Media: Time your tweets to match your audiences hours. There are better times to tweet. These are typically during the business day and onward into the evening. If you have customers you’re tweeting too time your reTweets’ for maximum potential. If necessary schedule them with a tool like Hootsuite.


 * Week 11 **

Email Marketing: Segment your customers by creating lists. These lists target specific demographics as applicable to which service they are interested in. Emails and style for the clients brand and be set out accordingly.

Analytics: Your Google Analytics account will help defining which sites visitors land on and which products can be pushed or altered.


 * Week 12 **

Conversion Rate Optimization: Revaluate each pages’ call to action. Make adjustments on an A/B testing basis and should reflect the corresponding pages updated keywords. Rate your landing pages and the pages visitors go to most.

Analytics: Third month end report from SEOpowersuite is postulated.


 * Week 13 **

Social Media: Create a conversion oriented Facebook page. Get more Facebook visitors to “like you” The more visitors you can convert into fans, the more traffic Facebook will create for you when you make accouchements there. Stir up the pot as they say.


 * Week 14 **

Social Media: Connect your blog to Facebook for active content. Push the clients’ blog content through to their Facebook fan page to extend its reach and create forum for dialog. There are apps for automation of these messages broadcasting across each social media realm.


 * Week 15 **

Social Media: Seed the clients Facebook account with some fans. This is an alternative method. Others include;


 * Week 16 **

Lead Generation: Give something away in exchange for customer data. Offer your eBook in exchange for mail. If something is given away word of mouth will increase the websites organic traffic.

Analytics: Fourth month end report from SEOpowersuite is postulated.


 * Week 17 **

Conversion Rate Optimization: A/B testing is a “process that uses one control and compares it to something else that is identical to the control, except for one variable that has been changed. The critical part of A/B testing is to make sure that there is only one variable that is changed, during the testing. For a website, the control would be one element of the website. As an example, the control might be an image on the website that is used as an advertisement. When clicked the website receives revenue.” ( [] )


 * Week 18 **

Social Media: Start networking on LinkedIn for extended reach if you already have not.

Organic (SEO/SEM): Link building; creating and monitor the links you have created on various blog and content driven websites.


 * Week 19 **

Email Marketing: A/B tests your emails to polish your messaging and open rates. Testing will improve your open rates and click through rates – bringing more people to the client’s website.


 * Week 20 **

Content Marketing: We will write to and about others in order to build relationships and possible inbound links.

Analytics: Produce Fifth month end report.


 * Week 21 **

Social Media: Leave Twitter tabs open for //live// social interaction. Continue to monitor Hootsuite.

Conversion Rate Optimization: Get user feedback via survey and chat widgets. Feed this data back into the website paid layout and design.


 * Week 22 **

Content Marketing: Design an infographic to spread your message. “Infographics are great link bait and generally get shared more than regular text posts” (*.jpg) “Information graphics or infographics are graphic visual representations of [|information], [|data] or [|knowledge]. These [|graphics] present complex information quickly and clearly,[|[1]] such as in [|signs], [|maps] , [|journalism] , [|technical writing] , and [|education]. With an information graphic, [|computer scientists], [|mathematicians] , and [|statisticians] develop and communicate concepts using a single symbol to process information. “ (http://en.wikipedia.org/wiki/Information_graphics ). They also tend to get bookmarked for constant dip traffic. A picture tells a thousand words and is often spread easier than a linked blog post. With this picture and your websites accredited at the bottom your Google will consider your knowledge on subject matter greatly enhanced. “Information graphics are visual devices intended to communicate complex information quickly and clearly. The devices include, according to Doug Newsom (2004),[|[1]] charts, diagrams, graphs, tables, maps and lists. Among the most common devices are horizontal [|bar charts], vertical [|column charts] , and round or oval [|pie charts] , that can summarize a lot of statistical information. [|Diagrams] can be used to show how a system works, and may be an [|organizational chart] that shows lines of authority, or a systems [|flowchart] that shows sequential movement. [|Illustrated graphics] use images to related data.”(ibid wiki).


 * Week 23 **

Social Media: Create a socially //viral// landing page for a contest; this requires //sharing// information as an entry rule. We say viral because the page will grow and spread by word of mouth. This vastly increases the websites reach and is able to attain and the chances of a content going viral across Facebook and other social sites; the contest will spread quickly if you use the right social media widgets.


 * Week 24 **

Conversion Rate Optimization: Segment your inbound marketing traffic. Simplify testing and measurement. This means by this point the keywords have been narrowed down and all various content is up to date.

Analytics: Produce Sixth month end report.

End